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1 standardized marketing mix
марк. стандартизированный комплекс маркетинга (совокупность управляемых элементов маркетинговой деятельности организации, используемая в неизменном виде на всех рынках организации; применение стандартизированного комплекса маркетинга сопровождается низкими затратами, так как фирма не несет дополнительных затрат по разработке комплекса маркетинга для каждого рынка)See:Англо-русский экономический словарь > standardized marketing mix
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2 standardized marketing mix
Универсальный англо-русский словарь > standardized marketing mix
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3 marketing mix
марк. комплекс маркетинга, маркетинг-микс (набор основных компонентов маркетингового воздействия, поддающихся контролю со стороны фирмы и используемых ею при продаже товара в стремлении вызвать желаемую ответную реакцию со стороны рынка; выделяют 4 основных компонента комплекса маркетинга: товар, цена, место распространения и методы стимулирования)See:adapted marketing mix, standardized marketing mix, trade marketing mix 1), four P's of marketing, megamarketing
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маркетинговая смесь: анализ собственно продукции, цен, схемы распространения и рекламы в увязке с текущими рыночными условиями и рыночной позицией компании.* * ** * *маркетинговый комплекс; структура маркетинга. . Словарь экономических терминов .* * *сочетание элементов маркетинга, отвечающее особенностям данного рынка-----контролируемые компанией факторы, которые могут повлиять на приобретение ее товаров потребителями. -
4 product
ком., марк. продукт; продукція; виріб; товар; фабрикат все, що задовольняє потреби людини у процесах виробництва, обміну, розподілу і споживання — це товари (goods), послуги (service¹), ідеї, діяльність і т. ін.; ♦ продукт визначається ознаками користі і якості, він розрізняється за назвою торговельної марки (trademark), упаковкою (packaging) і т. ін.═════════■═════════agricultural products сільськогосподарська продукція; ancillary products допоміжні продукти; animal products продукти тваринного походження; animal and plant products продукти рослинного і тваринного походження; auxiliary products допоміжні продукти; basic products основні продукти; branded products продукти з фабричною маркою • продукти з торговельною маркою; bulky products громіздкі товари; by-product побічний продукт • проміжний виріб; capital-intensive product капіталомістка продукція; certified product сертифікований продукт; chemical products хімічна продукція; commercial product товарна продукція; comparable product порівняльна продукція; competitive product конкурентоспроможна продукція; consumer products споживчі товари; core product основний продукт; custom-made product виріб, виготовлений на замовлення; dairy products молочні продукти; different products різноманітні продукти; diversified products багато-номенклатурна продукція; domestic products вітчизняна продукція • товари внутрішнього виробництва; end-product кінцевий продукт • готовий виріб; environment-friendly product продукт, сприятливіший для довкілля; excess product надлишковий продукт • зайвий продукт; export products експортна продукція; factory products фабричні вироби • продукція виробництва; final product кінцевий продукт • готова продукція; finished product готовий виріб; food products харчові продукти • продовольчі товари; foreign products товари закордонного виробництва; forest products продукція лісової промисловості; formal product формальний продукт; fresh products свіжа продукція; frozen products заморожені товари; generic product немарочні продукти; good quality products високоякісні вироби; green-labelled product екологічно чистий продукт; gross product валовий продукт; gross domestic product; gross national product; health care products продукти для догляду за здоров'ям; high-grade product високоякісний виріб; household products товар домашнього вжитку; imported products імпортна продукція; improved product удосконалений виріб; industrial products промислові вироби; inedible products неїстівні продукти; intermediate product проміжний продукт; intangible product нематеріальний продукт; joint products продукція спільного виробництва (напр. газ і кокс із вугілля) • супутні товари; labour-intensive product трудомісткий продукт; licensed product продукція, вироблена за ліцензією; listed products номенклатура виробів; made-to-order product виріб, виготовлений на замовлення; main product основний продукт; manufactured products товари фабричного виробництва • готовий виріб; marginal product граничний продукт • виріб із гранично можливими характеристиками; marketable product популярна продукція; multi-use product продукт багаторазового використання • продукт багаторазового вжитку; national product (NP) національний продукт; net product чистий продукт; net domestic product чистий внутрішній продукт; net material product чистий продукт матеріального виробництва; net national product чистий національний продукт; nonpatentable product непатентоспроможний виріб; nonstandard product нестандартний виріб; nonstorable product продукція, яка не підлягає збереженню; obsolete product застарілий продукт; patentable product патентоспроможний продукт; patented product запатентований продукт; perishable product швидкопсувний продукт • продукт, що швидко псується; physical product фізичний продукт; primary product первинний продукт; processed product перероблений продукт; promoted product рекламований товар; proven product перевірений продукт; ready-made product готовий виріб; rejected product забракований виріб; related products споріднені продукти; returned product повернений продукт; revised product поновлена продукція • модернізована продукція; rival product конкуруючий продукт; saleable products популярна продукція; secondary product побічний продукт • вторинний продукт; semifinished product напівфабрикат; semimanufactured product напівфабрикат; semiprocessed product напівфабрикат; serial products серійна продукція; software product програмний продукт; spoiled products зіпсовані товари; standard products стандартна продукція; standardized product нормований продукт; staple product основний продукт; substitute product продукт-замінник • ерзац; tangible product матеріальний продукт; total product сукупний продукт; unfinished products напівфабрикати; unmarketable products непопулярна продукція; unpatented product незапатентований продукт; useless product непридатний продукт; waste products відходи виробництва═════════□═════════product attributes властивості продукції; product characteristics характеристика продукції; product combination асортимент продукції • товарна номенклатура; product cost; product description опис виробу; product design проектування продукту; product development розробка нової продукції; product differentiation диференціація продукції; product group товарна група; product image образ товару; product information інформація про продукт; product innovation новий виріб • нова продукція; product knowledge дані про продукт; product labelling маркування продукції • наліплювання етикеток на продукт; product liability insurance страхування відповідальності за якість продукту; product life cycle (PLC) життєвий цикл продукту; product line; product manager керівник випуску продукції; product market ринок продукції; product mix; product modification модифікація продукту; product placing розміщення продукції; product placement розміщення продукції; product planning планування випуску продукції; product portfolio асортимент продукції; product protection захист продукту; product range асортимент продукції • номенклатура виробів; product recall відкликання продукту; product selection добір продукції; product sheet карта технологічного процесу; product specialization виробнича спеціалізація; product standard виробничий стандарт; product subsidy субсидія на виробництво продукції; product unit одиниця продукції; product variety різноманітність продукції; product width асортимент продукції • номенклатура виробів; to advertise a product рекламувати продукт; to assess a product оцінювати/оцінити продукт; to demonstrate a product демонструвати/продемонструвати продукт; to design product проектувати/спроектувати продукт • планувати/спланувати продукт; to develop products розробляти/ розробити продукти; to evaluate a product оцінювати/оцінити продукт; to exhibit products експонувати продукцію; to feature products експонувати продукцію; to guarantee a product гарантувати якість виробів • забезпечувати/забезпечити якість продуктів; to label a product позначати/позначити виріб; to launch a product випускати/випустити продукт • починати/почати випуск продукту; to list products укладати/укласти список товарів; to manufacture products виробляти/виробити продукцію • виготовляти/виготовити продукцію; to process products переробляти/переробити продукцію; to sell products продавати/продати продукти; to show products експонувати продукти; to store products розміщати/розмістити товар на складіproduct ‡ B. four principles of marketing (386)▹▹ product line▹▹ product mix* * *( banking) банківський продукт; банківська послуга -
5 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
6 CSM
1) Общая лексика: конфокальная сканирующая микроскопия (Confocal Scan Microscopy), Counter-Strike Mapping2) Геология: Certified Survey Map3) Авиация: Computer Software Manual, constant speed motor4) Спорт: Card Shuffling Machine5) Военный термин: Cheyenne Support Module, Commander, Submarines, Mediterranean, Company Sergent Major, Compartmented Security Mode, calendar maintenance supervisor, chief of staff memorandum, close support missile, close support mission, command sergeant major, communications security materials, communications security monitoring, company sergeant-major, continental shelf mine, critical supplies and materials6) Техника: cement stabilized mine stone, clutter suppression measures, computerized semiconductor measurement system7) Химия: Control Strip Module8) Математика: метод выпуклого симплекса (convex-simplex method)9) Религия: Christian Student Ministries10) Фармакология: Комитет по безопасности лекарственных средств (в Соединенном Королевстве)11) Астрономия: Central Star Magnitude12) Грубое выражение: Crazy Stupid Man, Cute And Sexy Mama13) Сокращение: Chemical Surety Material, Christian Science Monitor, Combat Support Module, Company Sergeant Major (British Army), Copper Stretch Metal, Customer Satisfaction Measurement (survey), cutter soil mix, Command and Service Module (Apollo spacecraft)14) Университет: Christian Student Movement, Cluster System Management, College Of San Mateo, College Of Science And Mathematics, Colorado School of Mines15) Физиология: Conventional Scientific Medicine16) Электроника: Control System Management17) Вычислительная техника: Central Services Module, Command and Service Module (Apollo spacecraft, Space)18) Нефть: consolidated supply management19) Иммунология: Clinically Standardized Meditation20) Онкология: U K Committee on Safety of Medicines21) Космонавтика: climate system monitoring (WMO), Communication Satellite Monitoring (мониторинг спутников связи)22) Транспорт: Conceptual Site Model23) Воздухоплавание: Command Service Module24) Фирменный знак: Central Sugar Milling26) Деловая лексика: Communications Sponsorship And Marketing, Component And Supplier Management, Corporate Sustainability Management, Customer Service Manager27) Глоссарий компании Сахалин Энерджи: Center for Standardization and Metrology28) Образование: Colorado School of Mines (автор: Есенжан)29) Сетевые технологии: Call Switching Module, Communications Services Manager, central service module, центральный обслуживающий модуль30) Полимеры: cation selective membrane, хлорсульфонированные полиэтилены31) Пластмассы: ChloroSulfonated Polyethylene Rubber32) Океанография: Climate System Monitoring, Cooperative Study in the Mediterranean33) Химическое оружие: Chemical surety materiel34) Микроскопия: confocal scanning microscopy, КСМ, конфокальный сканирующий микроскоп, конфокальный сканирующий микроскопия36) Расширение файла: Borland C++ 4.5 Precompiled header, Control Strip Module (Macintosh), Code Set Map (file)37) Энергосистемы: Capacity Support Mechanism38) Имена и фамилии: Charles S. Morris39) Фармация: Committee on the Safety of Medicines40) Здравоохранение: Committee on Safety of Medicines41) Чат: Cigarette Smoking Man42) Аэропорты: CLINTON SHERMAN Airport, Sherman, Oklahoma43) Программное обеспечение: Character Studio Marker44) AMEX. Merrill Lynch & Company, Inc. -
7 csm
1) Общая лексика: конфокальная сканирующая микроскопия (Confocal Scan Microscopy), Counter-Strike Mapping2) Геология: Certified Survey Map3) Авиация: Computer Software Manual, constant speed motor4) Спорт: Card Shuffling Machine5) Военный термин: Cheyenne Support Module, Commander, Submarines, Mediterranean, Company Sergent Major, Compartmented Security Mode, calendar maintenance supervisor, chief of staff memorandum, close support missile, close support mission, command sergeant major, communications security materials, communications security monitoring, company sergeant-major, continental shelf mine, critical supplies and materials6) Техника: cement stabilized mine stone, clutter suppression measures, computerized semiconductor measurement system7) Химия: Control Strip Module8) Математика: метод выпуклого симплекса (convex-simplex method)9) Религия: Christian Student Ministries10) Фармакология: Комитет по безопасности лекарственных средств (в Соединенном Королевстве)11) Астрономия: Central Star Magnitude12) Грубое выражение: Crazy Stupid Man, Cute And Sexy Mama13) Сокращение: Chemical Surety Material, Christian Science Monitor, Combat Support Module, Company Sergeant Major (British Army), Copper Stretch Metal, Customer Satisfaction Measurement (survey), cutter soil mix, Command and Service Module (Apollo spacecraft)14) Университет: Christian Student Movement, Cluster System Management, College Of San Mateo, College Of Science And Mathematics, Colorado School of Mines15) Физиология: Conventional Scientific Medicine16) Электроника: Control System Management17) Вычислительная техника: Central Services Module, Command and Service Module (Apollo spacecraft, Space)18) Нефть: consolidated supply management19) Иммунология: Clinically Standardized Meditation20) Онкология: U K Committee on Safety of Medicines21) Космонавтика: climate system monitoring (WMO), Communication Satellite Monitoring (мониторинг спутников связи)22) Транспорт: Conceptual Site Model23) Воздухоплавание: Command Service Module24) Фирменный знак: Central Sugar Milling26) Деловая лексика: Communications Sponsorship And Marketing, Component And Supplier Management, Corporate Sustainability Management, Customer Service Manager27) Глоссарий компании Сахалин Энерджи: Center for Standardization and Metrology28) Образование: Colorado School of Mines (автор: Есенжан)29) Сетевые технологии: Call Switching Module, Communications Services Manager, central service module, центральный обслуживающий модуль30) Полимеры: cation selective membrane, хлорсульфонированные полиэтилены31) Пластмассы: ChloroSulfonated Polyethylene Rubber32) Океанография: Climate System Monitoring, Cooperative Study in the Mediterranean33) Химическое оружие: Chemical surety materiel34) Микроскопия: confocal scanning microscopy, КСМ, конфокальный сканирующий микроскоп, конфокальный сканирующий микроскопия36) Расширение файла: Borland C++ 4.5 Precompiled header, Control Strip Module (Macintosh), Code Set Map (file)37) Энергосистемы: Capacity Support Mechanism38) Имена и фамилии: Charles S. Morris39) Фармация: Committee on the Safety of Medicines40) Здравоохранение: Committee on Safety of Medicines41) Чат: Cigarette Smoking Man42) Аэропорты: CLINTON SHERMAN Airport, Sherman, Oklahoma43) Программное обеспечение: Character Studio Marker44) AMEX. Merrill Lynch & Company, Inc.
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Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… … Wikipedia
Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… … Wikipedia
Experience curve effects — Experience curve re directs here. For its use in video games see Experience point. The learning curve effect and the closely related experience curve effect express the relationship between experience and efficiency. As individuals and/or… … Wikipedia
Demand chain — The Demand chain is that part of the value chain which drives demand. Contents 1 Concept 2 Demand chain challenges 3 Linking demand and supply chains 4 Demand chain … Wikipedia
Porter generic strategies — Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions:… … Wikipedia
literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… … Universalium
motion picture, history of the — Introduction history of the medium from the 19th century to the present. Early years, 1830–1910 Origins The illusion of motion pictures is based on the optical phenomena known as persistence of vision and the phi phenomenon. The first … Universalium
India — /in dee euh/, n. 1. Hindi, Bharat. a republic in S Asia: a union comprising 25 states and 7 union territories; formerly a British colony; gained independence Aug. 15, 1947; became a republic within the Commonwealth of Nations Jan. 26, 1950.… … Universalium
